Verdant Furniture ·
Verdant Furniture ·
Verdant Furniture ·
Verdant Furniture ·
Verdant Furniture ·
Verdant Furniture ·
Graphic Design Lead
Due to the nature of the company being a startup, I had a lot of liberty with the brand’s look and feel. I was able to expand the brand identity by changing the hue from warm to cool, introducing secondary shades, and utilizing the brand mark as the highlight for assets. Regular tasks included creating assets for social and paid mediums, web, and retail.
Art Direction
Using my prior knowledge and experience in product photography, I communicated with overseas partners to revamp the catalogue representation on the company’s website by creating a guideline and designing customized shadows for each product category. I also worked closely with the web developer to modify the existing Shopify platform to suit the brand’s needs.
Social Media + Paid Ads
By utilizing refreshed brand colours and revised product photography I created a series of animated and static advertisements to be displayed on Meta and Google platforms. The creative drove an increase in customers signing up for emails, inquiring about products, and placing orders.
Software used: Adobe XD, Figma, Photoshop, After Effects
Print + Marketing Design
With the opening of their first showroom in Edmonton this coming November, I developed window vinyls and signage, as well as making them ready for production. I also developed showroom collateral based on the pre-existing brand vision, such as hang tags, table tags, configuration collection sheets, etc.
Other notable projects have been designing and developing email flows for the Welcome Series, Order Placement/Update, and Abandoned Cart which are set to trigger when customers interact with the website.
Software used: Adobe XD, After Effects, InDesign, Photoshop
